The current situation
Due to the restrictions imposed by governments around the world to combat the current pandemic, companies have been forced to transition to fully remote work set-ups. In the Philippines, only businesses providing essential services are allowed to operate. Thirty companies in Singapore were ordered by the government to stop work immediately because they were not observing proper social distancing. Companies that have had no experience in operating within a WFH framework before the pandemic are now realizing that it is essential to their survival. With that being said, companies will most likely continue using remote work set-ups even after the pandemic.
What are the benefits of remote work?
The 2015 Remote Collaborative Worker Survey by CoSo Cloud reported that 77% of remote workers feel more productive. 52% of them are less likely to take time off while 30% are actually accomplishing more in less time. 23% of remote workers are even willing to work longer hours yet 45% are getting more sleep, 53% feel less stressed, and 44% have a more positive attitude towards work.
How will remote work be affected by COVID-19?
Kate Lister, President of Global Workplace Analytics, writes in her forecast that the longer people are required to work at home, the greater the adoption we will see when the dust settles. She also writes that those who were working remotely before the pandemic will increase their frequency after they are allowed to return to their offices. According to her, we will see 25-30% of the workforce working at home on a multiple-days-a-week basis within the next two years.
One of the challenges of work from home for many employers and employees is miscommunication. Luckily, this can be prevented by creating and releasing well-crafted internal content marketing on a regular basis. Examples of internal content marketing are newsletters, quarterly company magazines, digital flyers, infographics, videos, employee success stories, good feedback from clients, real-time peer recognition, and campaigns highlighting the company’s values and goals.
To get you started on your road to clear company communication, here are some individual examples of internal communications.
A newsletter is an overview of your company’s progress. One of the most important parts of a newsletter is an attention-grabbing headline. Since a newsletter is usually sent to a company’s employees via email, it can get lost in the barrage of emails employees receive everyday. Another key aspect of a successful newsletter is good graphics. However, good graphics doesn’t always mean fancy illustrations. More often than not, simple and colorful is the way to go.
Quarterly Company Magazines
When the “short and sweet” option isn’t feasible for the information you want to convey, a quarterly company magazine is probably what you’re looking for. A quarterly company magazine is a more comprehensive report of the company’s progress and includes any new developments in the industry of the company. Releasing a quarterly company magazine is also an excellent way of establishing authority and building credibility.
If you need to relay a bunch of statistics to people who aren’t statisticians (i.e. your employees and most of the people in the world), then an infographic is your new best friend. Unlike newsletters, infographics take a bit more time graphics-wise because each statistic has to be presented in an interesting (but not confusing) aesthetic. In other words, if you want people to pay attention to numbers, then you have to make them look nice. Important data such as the percentages of satisfied customers/unsatisfied customers or the average number of new clients coming in per month versus the frequency of old clients keeping their accounts can be conveyed to your employees via an infographic.
Everyone loves videos. Social media platforms such as TikTok and Youtube have earned their place in the public consciousness through their extensive catalog of videos. While sending a TikTok of yourself doing the latest dance craze could end up being just cringeworthy and memorable in all the wrong ways, a well-thought-out video featuring a motivational message can really make an impact on how your employees view the company. If you’re not comfortable with being in front of the camera, there’s no need to worry. It doesn’t always have to be about you. Instead of being the star of the show, you can feature top-performing employees by asking them to talk about their experience working with the company.
Your Role as a Leader
You have to make them believe that what they are doing for your company really matters, not only to you and your clients, but also to society in general. Give updates on CSR programs. Make a statement on how your company is lessening its carbon footprint. Show your employees that your company is an agent of change. Just remember that, like customer-focused content marketing, internally-focused content marketing has to come across as authentic. In this new era of internal communications, executives are tasked with delivering company-related content to their employees through digital platforms and without sacrificing the warmth and meaningfulness that their employees are looking for.