In the case of Human Nature, Sheryl Ann Aspacio, Head of HR for Human Nature, described the company to be as “pro-poor, pro-Philippines, and pro-environment.” Their social enterprise mainly produces daily lifestyle and beauty products aimed at the modern Filipino. Their main goal is to eradicate poverty through sustainable business practices based on responsible stewardship. With that in mind, they locally source most of their raw materials from poor farming communities, and their products themselves have a low impact on the environment.
Not only do their values show in their production, but the workers themselves live them out as well. Aspacio shared that from their hiring process to their practices as a company, their culture emulates their core visions and missions from within.
“Terms like sustainability and giving back have actually become a trend. Even social enterprises have become a trend,” Aspacio said.
In light of this, she explained it has become more important to screen their applicants and see if their values align with the company. “One challenge we have is ensuring that the leaders live out who we say we are,” she explained. She admitted that she can be picky when accepting applicants, especially for HR and leadership positions. It is important that everyone should share the same passion for service. “Work should not just be work for them,” she said. “They’re not here to just earn money.”
She also cited that more than half of their employees are direct hires from various poor communities rather than from agencies. Most of them hail from communities assisted by Gawad Kalinga, a hugely successful social enterprise in the country that Human Nature has partnered with, while some are from other urban poor communities around the country. Many of these employees started out with entry-level positions and rank and file roles and are regularized and promoted later on based on their performance.
When it comes to hiring and promoting their workers, Human Nature does not look at one’s level of educational attainment or financial background. “We do our best to see if there are people who are really willing to work hard and willing to commit themselves to grow, and then we provide that opportunity for them,” Aspacio explained.
Aside from their hiring process, Aspacio also shared how else the company lives out its values and beliefs. “We believe strongly in faith and action,” she explained. “We recognize all these―the company, its vision, and the people He has brought to Human Nature―is really from the Lord, and it is a God-given gift which we are to steward.”
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