While the Philippines moved through various stages of community quarantine, frontliners such as doctors and nurses faced difficulties with their travels. Some encountered issues with regards to travelling as there was a lack of public transport. Many were forced to sleep elsewhere to be near their respective hospitals, as well as to quarantine themselves and practice social distancing.
In the midst of the COVID-19 pandemic, the Department of Tourism (DOT) opened select hotels to house hospital workers, business process outsourcing (BPO) industry employees, and overseas Filipino workers under mandatory self-quarantine.
Nathalia Jardin, PR and Activations Lead for RedDoorz Philippines, a company that aggregates existing budget hotels, said that their company played a big role in making that possible.
“The idea of the offering frontliner rooms came to me because of my brother, who is a doctor serving at the Philippine General Hospital,” Jardin explained. The idea came to Jardin after her brother had difficulty looking for a place to self-quarantine.
She got in touch with DOT and offered to open RedDoorz’s partner hotels to house frontliners wherever the government needs it. The hotels were guaranteed to be quiet and clean, and if DOT were to accept the offer, Jardin promised to follow all safety standards set by the country’s Department of Health to make sure everything was safe. She also offered to have bulk rooms rented out to them as well as give some rooms for free to whoever would need it. She also reached an agreement to extend the offer to overseas Filipino workers in need of a place to self-quarantine after returning to the country.
Her idea caused a chain effect that benefitted both the hospitality and tourism industry, all while providing help to those who needed it.
Jardin presented herself as the “brand” of the company. When she interacted with others, she embodied the values of RedDoorz so people could have an idea of what it would be like to work with them. At its base, RedDoorz is a hospitality brand, and she tries to bring that branding with her wherever she goes. Her idea of providing temporary housing is proof of that.
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