If advertising is about building a relationship between your brand and the market, media relations is the relationship between your brand and the press, who can be a valuable channel for your brands’ stories to reach a wider audience.
In a study published by communication professors in the US, they found “earned media” stories, or those written organically by the press, remain to be the most credible source of recommendation for consumer purchases by the public over obvious advertising.
Through media relations, brands and businesses can be written about by independent journalists that provide objective angles for consumers.
This only emphasizes the key nature of press relations for companies trying to build or keep an image as a credible establishment. Getting the word out about the meaningful work you do on platforms that your target market reads and watches — from customers and clients, to employees and investors — is a pursuit always worth taking. When building your brand strategy, keep in mind that the public still finds the media as a more credible channel than advertising materials.
Not only will it boost sales, but your continuous visibility in the press may also heighten resonance to other stakeholders and functions. An effective press relations strategy is valuable to a strong employer image and boosts your team’s morale.
Ambidextr is here to help you achieve your media relations goals and more. As a team composed of professionals who have worked, and have built connections in media, we’re ready to connect your brand with publications both traditional and digital. Our team has a network that goes beyond our headquarters, the Philippines, and extends to the rest of Asia Pacific.
Our partnerships and relationships with these publications extend to your brand as we help you craft the story you want to share and the image you want to build. An effective media relations strategy is only possible when the brand helps the press write the right stories.
We can help you do so by creating the story pitches that grab the attention of journalists and editors. We help you set up a channel to interact with the press; from simple media interviews to extensive press events. Allow us to do the pre- and post-event mileage to ensure your brand is top of mind by your audience. The effort requires coordination and organization work that is better left with specialists.
The work doesn’t stop there. A huge part of media relations is keeping amicable and mutually beneficial, long-term relationships with the members of the press. As your media relations liaison, Ambidextr can ensure that your brand is always in good light and not just during the after-glow of an event. This requires regular conversations with press people, social listening, and strategic projects and content that help you be seen at your best all the time.
We craft our media relations strategy around what your brand is, and what it can be to the public.