Ambidextr Media

Businesses all over the world have all started from scratch and in a span of time where progress flows, they have nurtured a strong standing in the industry. 

While there are businesses that have established themselves to independence, the work of its employees alone is not enough for it to be deemed credible by the public. Hence, why media coverage exists.

Media coverage is an essential part of the industry of businesses as it allows you to reach your target audience and gives your company a chance to be recognized by the public. It plays a critical role in communicating messages about your brand such as promotion of a product or service, or updates about new launches and improvements within the company.

It is evident that media coverage has a positive influence towards the image of the company but what are its actual benefits that define how credible a company is?

Increased visibility and reach

When a company is just getting started with their business, one of their main targets in order to prosper is to be able to attract customers. Media coverage enables the brand of the company to be known to the public by publishing their story and message in various forms of media, which makes it possible for their target audience to discover them.

Print, broadcast, and digital platforms are crucial for finding their potential clients as it serves as the channel between businesses and the public. It relays information about the brand of the company and what it is advocating and promoting for; if the company and its product or service is what they are looking for then this allows a business-client relationship to grow.

Credibility and trust

A strong team, marketing strategies, best and in demand products or services, and organized goals are not enough to build a credible image. In order for your company to be known as viable, media coverage must be present in the business process.

It is important for companies to form a high quality relationship with trusted media outlets because of the public’s trust towards them. Being linked with them causes the brand to receive positive media coverage and when that happens, the public may be intrigued with what qualities does the company possess and can contribute to the wants and needs of its target audience.

Brand building and reputation management

Every company wants to be perceived by the public and its potential customers in a positive light. Media coverage allows the company to control how they present themselves in favorability as its role is to shape the public’s perception and create positive associations that benefits the company and entices their target audience.

It also enhances the favorable attributes that the company holds, including the feedback and reviews of other clients that build the reputation of their brand as trustworthy. Not only does media help the company be discovered by the public but it also attracts key clients from the positive image and qualities that they emit.

Increased opportunities

When companies receive media coverage, the public and their target audience are not the only ones that discover them. Media coverage opens doors for the company to be given massive opportunities that contribute not only to the improvement of the company but its prosperity as well.

Collaborations, sponsorships, partnerships, and speaking engagements are opportunities that a company may gain from the help of media coverage. This then attracts more potential customers, business partners, and investors to be a significant contribution to the expansion of the company’s network and growth potential.

Crisis management

Business crisis is inevitable, however, when it strikes a company, it may cause negative effects to the business that they are nurturing. With media coverage, it manages the problems and challenges faced in order to recover the company.

Media plays a critical part in preventing any further damage from the company caused by an event of crisis. Threats that can harm the company and its stakeholders are dissolved by the media serving as a channel to address issues and concerns to the public. This showcases the reliable relationship the company has with its customers through communicating the company’s side of the story and clarifies any sort of misconceptions said about the company.

Media coverage is undoubtedly significant in the business process of a company. It introduces the brand to the public and its key audience, unravels their story and image in a positive light, shows their credibility as a company, provides them opportunities to extend high quality relationships with other organizations in the industry, and also protects the company from being tarnished. Companies should not underestimate the power of the media because it is a lifeline that we run to when our businesses are in need of recognition and saving.

Blog by Althea Jaira T. Forteza