Ambidextr Media

It’s finally a 9.9 sale again!

Of course, brands again promote their on-sale products on various online shopping platforms, ensuring consumers or even their “suki” will purchase from them.

Many influencers will resurface on social media platforms to promote a product or brand. With every scroll, you would already see several of them continuously promoting and convincing the netizens to make a purchase.

“Holy grail”

“Worth the hype.”

These are just some of the terms that a lot of them are using when promoting. It is as if they use these words or phrases to bait people into purchasing.

But is a product really worth the hype, or is it just sponsored?

The rise of new media made news updates and other forms of entertainment available online, as well as businesses and various advertisements.

The effect of new media on businesses was evident, especially during the COVID-19 pandemic.

Businesses were able to reach their target market online, especially on TikTok. Most promotional materials are posted on every one of their social media accounts on any platform. The presence of affiliates, influencers, and endorsers also made it easier for the brands to grow bigger and reach a broader range of the market, thus enabling them to make more sales.

The presence of these people who could reach another set of audiences or markets made it possible for the brand and the consumers to benefit.

It was through their presence and their strategic way of endorsing and selling that most of us get victimized by “budol”. It was through their words that many of the consumers got swayed into buying something.

But are their convincing words enough for us to fall into the temptation of budol?

As someone who has also been chronically online these past few years, especially on TikTok, I have encountered many promotional videos made by affiliates, influencers, and endorsers, and several netizens on TikTok are saying otherwise about a product promoted.

Or if I view a product sold on the same platform, people would fill the product ratings section with reviews saying the product is not as promised as how it was endorsed and marketed.

Several of these endorsers and influencers have also voiced out how some brands are reaching out to them and offering a generous amount of money to promote a product from them — in this sense, just blatantly saying something good without actually trying it first.

That alone says it is vital to delve deeper into research aside from being swayed by promotional content. No matter how cinematically and aesthetically pleasing the promotional video is, it is still essential to know personally and based on the experiences of others if a product is worth spending money on.

Someone can and might consider something a “holy grail” or “worth the hype”, but that is not enough for us to be convinced.

So before you check out that product for the 9.9 sales, ensure that as a consumer, in-depth research is done and you do more than consume the information found through skimming everywhere online.

Blog by Cyra Aleeza Benosa