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Fresh Reads
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Marketing in the Age of AI: How It’s Shaping the Future of Customer Engagement
Lately, I’ve been thinking a lot about how much artificial intelligence (AI) has changed how businesses interact with their customers. It’s no secret that AI…
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The Power of Storytelling in Marketing: Building Emotional Connections with Your Audience
In today’s crowded marketing world, simply showcasing your product or service isn’t enough. People want more than just features or benefits –they want to connect…
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Mastering Work-Life Balance While Working from Home
Have you ever considered working from home? To avoid getting up early to prepare, to avoid getting stuck in traffic, to enjoy a more comfortable…
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Incorporating Popular Groups in Marketing
As needed, brands from the Philippines get promoted by popular groups—attracting individuals and fans who become the primary target market. Since endorsements or promotions can…
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From Likes to Buys: TikTok Shop Affiliates Promoting Budol Culture
Imagine scrolling through TikTok and suddenly feeling compelled to buy a product you never knew you needed–welcome to the world of budol culture! As TikTok…
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Unlocking Success: Key Factors Driving the Effectiveness of Micro-Influencer Marketing
In today’s world of modern business, staying ahead demands a thorough understanding of how to engage with today’s consumers. At the same time, the rise…
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Reels: How Short-Form Videos Influence Content Creation
These years, reels have become a feature in almost all famous social media applications, such as Facebook, Instagram, Tiktok, Shopee, Lazada, and Youtube. For many…
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React: How to humanize your brand through recent media
In recent times, brands have begun to talk directly to their audience. And no, it’s not just for customer service. Brand accounts on social media,…
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The MrBeast Effect: Are bigger stunts always better?
A short browse on YouTube and you’ll quickly notice the abundance of challenge videos and stunts. “Last one to leave the circle wins 1,000,000 dollars”…
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