When you first open a new mobile app, what is the first thing you notice? For some, the great design logos; for others, the eye-catching color palette; sometimes, people also take note of the name of the app itself. What people rarely point out is the app’s landing page, which is a very crucial part.
Mobile app developers know that nailing your landing page creation is a total gamechanger. First impressions fall on other initial parts of an app, but landing pages help mobile app users make sense of your purpose, features, and the value you bring to their needs. And as the internet culture drives many new trends in mobile app design, it is high time for us to keep stepping up our landing page creation if we all want to be in the front of over 2.7 million apps on the Google Play Store or of over 3.7 million apps on the Apple App Store.
We know new mobile app developers need ideas to create great designs to remain chic and relevant to their target audiences. Which is why we are sharing some content and design tips and examples from Asia-Pacific apps to drive conversions through your app’s landing page.
Your Mobile App Brand Identity
1. Modern and chic landing page
If you are striving to make your app’s landing page look sleek and elegant, there are specific fonts that you can go for. The standard font categories for this brand identity for mobile apps are under the serif family and can be paired with geometric sans-serif fonts to achieve that minimal yet classy look. These fonts include Playfair Display, Didot, and Georgia, which are all serif fonts that still appear readable on lower screen resolutions, making them great design choices for mobile app landing pages. However, use serif fonts sparingly in body copy, as they work best as headlines on your landing page.
Most modern landing pages use a color scheme that exudes sophistication for their mobile app. As most fashion and lifestyle brands aim for this specific identity, you can opt for strategic black and white or deep blues and purples, which are colors more used to radiate a sense of dignity.
Some examples of mobile apps that have a modern look on their landing pages are Korean fashion apps BRANDI and MUSINSA. The landing page creation for these apps inspired a high-fashion appeal by using black and white as the main color palette. And while both of these mobile apps utilized sans-serif fonts, their brand identity was as evident as ever as their landing pages maintained a minimal, modern finish.
2. Fun landing page
For specific mobile app categories, you would want a fun, playful landing page to keep your users on their toes. If you intend to be more expressive and appeal to younger (or even young-at-heart) audiences, then there are great design styles you could also take on. Casual scripts, sans-serifs, and decorative typefaces are fonts that are best for a fun landing page creation. But similar to modern and chic mobile landing pages, make sure to select readable fonts, keep the decorative fonts to headlines, and use scripts for shorter texts especially when emphasizing important words in your copy. You can use Guthen Bloots and Rubellion Script, which are younger fonts that can help your landing page stand out from the usual.
For the color palette, fun landing pages are best achieved by using bright hues, with yellow, orange, and red exuding that youthful appeal. Apart from using vibrant colors, the combinations made for mobile landing pages can have a higher contrast, which is also essential in highlighting or emphasizing call-to-action buttons.
For mobile games that target that fun identity, a great example from Asia Pacific is the mobile gaming app Crossy Roads. Hipster Whale, the Australian studio behind this game, assembled a vibrant color scheme and sans-serif and decorative fonts for the mobile app’s landing page.
3. Traditional and laidback landing page
With a traditional vibe, you can still impress your users when they open the landing page of your mobile app. Choose sans-serifs for your fonts as they not only give off a more casual identity, but they are also the best fonts that are easily read by audiences of all ages. Some of the best fonts to use are Montserrat, Lato, and Poppins, which can help your app’s mobile landing page deviate from the usual fonts. Achieve this mobile app identity by opting for more muted colors as well as lower contrast for your color pairings. One app from Asia that used this laidback identity is the mobile app of major Filipino bank BDO.
With all these pointers for some of the identities that your landing page can achieve, below are some tips that best accompany your mobile app’s great designs:
1. Write shorter copy
As attention spans are collectively dwindling, it is important to write shorter copy for your mobile app’s landing page. Keep it brief by choosing only the most essential words that are also striking and evocative for your mobile app users. Some of the ways to nail a shorter copy is by using bullet points and acronyms to also avoid overloading the landing page.
2. Create good sectioning
Make sure your content has enough room to breathe, as a crowded landing page is less appealing. Part of knowing how to successfully portion your copy is by familiarizing yourself with the elements of a landing page. This helps you identify which information to place in specific parts and be more disciplined in designing your content.
3. Focus on clearer Calls to Action (CTA)
This is the most important part of your mobile app’s landing page as this helps convert those views and clicks into downloads. Make sure that your design emphasizes that CTA to be more noticeable for your users. To help you fully bank on its conversion rate, you can transform it into a sticky bar that follows the user’s view as they scroll through the landing page.
4. Flaunt your products
Think of it this way: your products and your services are the very soul of your app, and this soul needs some form of vessel. The landing page serves as your home, which helps you display the selling point of your mobile apps. Your products and services are what mainly draws users to your app, and if you do not flaunt them, your design will all be for nothing.
For your mobile app, always remember that your landing page deserves as much attention when it comes to improving its design. Whatever brand identity that you are striving for, know that choosing the right design elements as well as knowing other ways to improve the embedded content help elevate your landing page, transforming your viewers into users.
Need a keen eye and a sound opinion for your mobile app’s landing page? Book a FREE 20-minute consultation with Ambidextr today in our Calendly link:
Visual by Charles Garcia