One of the most powerful tools for a company’s lead generation efforts today is social media. With millions of Southeast Asian consumers browsing social media for several hours each day, these platforms have become massive opportunities for driving traffic into your business and enticing potential customers or clients. As such, many companies have set up specific strategies for generating and maintaining leads on social media.
But having a lead generation strategy for social media means knowing the differences between each platform. From the type of content you should be posting to the type of leads you’ll most likely find, your startup must be well-versed with these social media platforms to maximize the benefits they give to your business.
Here are some tips on how to handle lead generation in three of the most popular social media platforms in Southeast Asia. We’ll also include graphs showing the total consumer audience on each platform across Southeast Asia, as reported by We Are Social and Hootsuite.
Lead generation on Facebook
As evident in the graph above, Facebook remains the largest and most active social media platform in Southeast Asia, drawing in the majority of the population. The advantages of having a Facebook page for your startup shows in the myriad of features available for business pages. These features even include ad posts that you can set with the specific goal of generating more leads for your startup.
The diversity of Facebook also users means that there are several ways to engage with them, from text posts to inbound links, but Facebook’s algorithm often prefers posts with visuals such as images and videos. The platform’s tools also enable businesses to refine their posts by targeting specific demographics with their posts, making them more effective in directing quality leads into your business.
Your lead generation efforts on Facebook can also extend to Messenger. With Facebook pages as the first point of contact for many potential leads, you must ensure that you’re responsive to any messages you receive. Some businesses have even implemented advanced technologies such as chatbots to optimize the queries they receive.
Lead generation on Instagram
Whereas Facebook gives you a bit more flexibility with the types of content you post, Instagram centers mostly on photos and videos. This attracts a younger and more casual audience than Facebook, potential leads who value how a brand presents itself and curates their content.
While Instagram shares many of the lead generation features of parent company Facebook, its heightened focus on visual media means that you’ll need a different strategy to reach out to your target audience with your Instagram page. Instead of relying on high-quality writeups and outbound links to drive traffic, your page needs to generate leads through aesthetically pleasing photos, engaging videos, and other creative forms of visual media. From regular posts to Instagram Stories to IGTV, the platform provides several ways for you to engage with potential leads.
By establishing your startup’s identity on Instagram, it will be easier to redirect that attention from your Instagram page to your products and services. Interactions with your followers will be of higher quality, which can result in more impactful leads.
Lead generation on LinkedIn
Writing for Forbes, marketing expert Henry DeVries claimed: “If you want to attract high-paying clients, don’t get distracted with Facebook and Instagram. LinkedIn is the hand you should be watching.” He argued that even if LinkedIn has less members than other social media platforms, the quality of these users makes it a prime platform for lead generation—saying that it is the most important one out of all social media networks.
Unlike other platforms, LinkedIn focuses on creating business-driven connections and building professional networks. This means that the majority of its users are on the website for more work-oriented reasons, making its audience a bigger opportunity to get more substantial leads. Startups with a B2B model would especially find more value with creating a lead generation strategy for LinkedIn, seeing as most businesses and executives are using LinkedIn to look for opportunities themselves.
In the same vein, content shared on LinkedIn cater more to its professional audience. Many executives post articles and write-ups with their insights about current events and relevant industry topics. Whereas content shared on Facebook and Instagram is meant to draw attention to your startup’s personality and identity, your posts on LinkedIn should establish your position in the industry and showcase your business’ expertise.
Generating leads for your startup is an arduous task, especially when dealing with the different strategies required for various social media networks. If you need help with creating an effective lead generation strategy, talk to us! We’d be happy to help your business grow its audience and reach more people.
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